Tuesday, September 28, 2010

Lady Gaga and Giorgio Armani sign a partnership


Expect to see Lady Gaga in a lot more Armani from here on out. She has entered into a multimillion dollar partnership with the Italian designer who provided her Grammy outfits and "Alejandro" music video costumes.

Normally, celebrities who wish to be clad in Armani choose from the designer's runway collections. The designer's sleek style isn't exactly up Gaga's alley, however. His niece, Roberta, says:
It wouldn't be possible to give Gaga a look from the collection because she wears pieces of art. It's theatrical. The collaboration began last year when Giorgio's niece Roberta got in touch with Gaga's stylist Nicola Formichetti to ask about the singer's interest in wearing Armani for the Grammy Awards. Giorgio created three outfits for Gaga to wear, and instead of picking just one, she wore all three! The rest is history.
According to the WSJ, Gaga and Giorgio have yet to meet. There was little elaboration on what the multimillion-dollar deal entails, and Armani will be designing the costumes for Lady Gaga's next tour in December.

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